We set out to build more than a game with the 509 Classic, we built a brand. From the ground up, I developed the identity, visual system, and full suite of creative assets to position the event as a new Inland Northwest tradition. From logo and typography to social campaigns, sponsor materials, and in-arena visuals, every touchpoint was designed to feel cohesive, bold, and built for scale. The result was an event that showed up like it had been around for years and made an immediate impact.

We built a clean, bold brand that could show up everywhere and feel consistent—from social and tickets to signage and game day. Something that felt legit right away, not like a first-year event.

At the same time, we kept the focus bigger than just the game. It wasn’t about picking sides, it was about the 509, the community, and giving people something to rally around together.

Everything worked together (design, messaging, content) to create momentum leading up to the game.