Spokane Shock
Led the full creative vision and execution for the Spokane Shock Indoor Football Team, overseeing every fan-facing and sponsor-facing touchpoint across the organization. This role was about building a cohesive, high-energy brand experience inside and outside the arena. From game-day atmosphere to digital engagement, every element worked together to elevate the team’s identity and drive fan connection.
ClientSpokane ShockServicesArt Direction, Graphic Design, Photography, Production, Web DesignYear2021Linkthespokaneshock.com
Scope of Work
- Creative direction across all brand and campaign initiatives
- Visual design system spanning print, digital, and environmental applications
- Arena signage and in-game visual experience
- Website design and ongoing content updates
- Email marketing campaigns and fan communications
- Social media content strategy and execution
- Photography capturing game action, fan experience, and promotional content
Approach
Focused on creating a bold, electric visual identity that matched the intensity of indoor football. Strong typography, high-contrast visuals, and dynamic compositions were used to bring energy to every platform (from the arena scoreboard to a fan’s phone screen).
Consistency was key. Every asset, whether a social post or a 30-foot banner, reinforced the same visual language and tone (loud, fast, and recognizably Spokane Shock).
Impact
- Delivered a unified brand presence across all channels
- Elevated the in-arena experience with cohesive, high-impact visuals
- Strengthened fan engagement through consistent digital and social content
- Provided sponsors with polished, professional creative that aligned with the team’s brand
